Our CEO, Asha Banks
How It All Started
As a Black woman who religiously buys cards for family and friends, I’ve always felt left out of the greeting card aisle. I’d usually settle for a pretty card that didn’t seem so generic, make my own card, or rejoice in those rare times I found something that I was actually excited to give.
While traveling to a new city for work, I had a time crunch to purchase my mom’s birthday card and get it into the mail. I typically know the few stores or areas of a city that might have a relevant card but not knowing where to go really highlighted how frustrating shopping for cards has been.
It’s hard to find cards for your family and friends when your life, moments and relationships don’t align with the mainstream narrative. As a volunteer, student, engineer, consultant, and entrepreneur I’ve prioritized building solutions that were intentionally designed with more people in mind. In 2019, I set out to rethink what it’s like to discover and share cards and I haven’t looked back!
CheerNotes was inspired by my frustration with the experience of buying cards because of the lack of diversity in representation and messaging. We believe cards can have an impact that authentically weaves into the stories of our relationships and makes finding, giving and receiving a card personal and special.
Read Asha's interview with Target Corporation Accelerators!
Thank You for Your Support!
Leading up to our launch in January, 2020 and well after, we have been supported by the Swartz Center for Entrepreneurship and the Tepper School of Business at Carnegie Mellon University in Pittsburgh, PA. Not long after launching, we were inducted into the Spring 2020 CMU National Science Foundation I-Corps program to continue customer discovery.
We are proud alumni of the Target Incubator 2020 Cohort sponsored by Target Corporation, June - September of 2020.