"I started this company from my own experience. My dad has been incarcerated since 1996, when I was 9 years old. Growing up, every holiday, occasion, and birthday, I always had a really hard time finding a card that fit my family's situation. Being so limited on what I can send him, a card stands out and is like a present. I also want to educate mainstream society by dismantling myths and stigmas that are very harmful towards incarcerated and prior incarcerated people.

Since we are very familiar with sending mail to prisons, we have purposefully avoided items such as thick card stock, glitter and other little frills, glue, metallic decorative foils, and colored envelopes." - Tanya, Founder of BigHouse Card Co.